Louisa Judith designs high quality fabrics for your home. My designs come from the desire to make fabrics that appeal to adults and children, making quality designs that inspire the imagination and sense of adventure,
I began the brand from my home in South London after I inherited an old apothecary chest from my Great Aunt. It had been handed down the generations of my family for two hundred years, made up of lots of little drawers that held treasures that had been collected over the years. Peering into the chest, I discovered a secret drawer with an old leather journal inside, and inside of that, an envelope. When I opened it, out fell a series of tiny animals exquisitely cut out of fine paper. Running dogs, long-legged giraffes - each animal had so much character. These designs were made by my great, great, great, great Grandmother Isabella Button in the early 1800s.
My first collection, the ‘Isabella Button Collection’ is based on these delightful paper cuts hidden away since the 19th century. I hope the collection reflects the sense of playful and magical discovery felt on finding that hidden treasure.
We ensure everything is made to the highest quality, so that each piece can be kept, loved, and passed onto future generations. We use a high quality natural cotton and linen mix, woven in the UK, and our designs are screen printed to produce authentic colours using non toxic pigments, in our factory, North of London. A large part of of what we do is working in collaboration with others, who share our heart for sustainability and thoughtful, lasting design. I choose these makers through relationships I have built over many years, always seeking to work with those I know and trust.
One of our collaborations I am excited by is working with the women at Rehema Crafts based in Musoma, Tanzania. The Rehema vision is one after my own heart. The Musoma region is renowned for their seamstresses, or ‘fundis’, fondly called in Swahili. They use traditional sewing techniques, making everything by hand on their antique sewing machines. Over cups of Chai, the Rehema women sew, laugh and share stories over a kitchen table. Many of the women employed by Rehema, have at some stage, been trapped in the cycle if poverty, but through this charity they are now part of a loving community and receiving practical support. Bit by bit, Louisa Judith is developing more ways to connect with the skills of these women.